There’s no better stage to showcase gear that’s built to last than a four-day music festival filled with dirt, dust, beer, and boot-stomping fans. This summer, Thorogood Workwear rolled into Country Thunder Wisconsin ready to show up and show out—and the crowd didn’t disappoint.
Boots, Bands, and Big Moments
We were beyond proud to see country artists Larry Fleet and Owen Riegling rocking Thorogood Workwear on stage. Larry delivered a powerhouse performance in our Denim Western Shirt, putting the grit and style of our gear front and center. And when Owen took the stage, he didn’t just bring the music—he brought the look, decked out in our Eagle Shield USA Made Tee and making a case for workwear that works just as well behind a mic as it does behind a nail gun.
Seeing these artists back our brand on one of the biggest country stages in the Midwest? That’s what you call a full-circle moment.
Boot Pong & Beer Gardens: Our Kind of Combo
When fans weren’t cheering from the pit, they were lining up at our Thorogood Workwear booth to take on the infamous Boot Pong challenge—our own twist on the classic party game, built with steel toe cups and heavy-duty vibes. The stakes? Some freebies and of course, bragging rights.
It was competitive. It was chaotic. It was everything we hoped it would be.
America’s Workwear, Center Stage
Our team spent the weekend connecting with real folks—tradesmen, country fans, and proud patriots—sharing stories and handing out exclusive USA flag boot charms for those repping their boots and stocked fans up on their favorite Tees and accessories. Every interaction reminded us why we do what we do: to build apparel and boots that are ready to work as hard as the people wearing them.
From morning load-in to last call, Country Thunder was a massive win for Thorogood Workwear. We left with dusty boots, sunburns, full hearts—and a few new ideas for next year.
Until Next Time, Country Thunder…
To everyone who stopped by the booth, tagged us on social, or repped Thorogood in the crowd—you’re our kind of people. We'll see you at the next one.
